No blood for MMOs?

Is anyone else slightly disconcerted that a Chinese MMO owner is saying that it will (a) reopen banned accounts and (b) give free memberships to players who donate blood?

This appears to be a drive to get more people to donate to the troubled Chinese blood service: “Chinese hospitals have had increasing difficulty attracting blood donors in recent years after scandals in which thousands of donors and blood recipients contracted HIV […]. Blood donors in China are usually paid about 12 dollars per donation.”

Giving blood, particularly where it may be a risky decision, should be a voluntary process - I'm a little concerned at the start when we start paying for blood 'donations'. I'm more concerned when donating becomes the only way to get your banned account back…